Immfly Partners with KLM to Launch Grand Café KLM

• Immfly has collaborated with KLM for over a year to develop Grand Café KLM, a new concept that offers passengers greater choice in food and beverages

• Thorough proof‑of‑concept trials helped maximise opportunities and tailor the solutions to KLM's operational needs

• Immfly’s onboard retail application now runs directly on KLM crew iPads

• Flying Blue loyalty programme integration enables customers to pay with miles onboard

• Innovative onboard seat‑upgrade solution also launched earlier this year

Barcelona, Spain, November 11, 2026 – Immfly is proud to partner with KLM Royal Dutch Airlines, the Netherlands’ flagship carrier, in the launch of Grand Café KLM. This marks a major evolution in KLM’s onboard service strategy. Transitioning to a broader retail proposition represents a significant strategic shift aimed at enhancing customer choice and strengthening operational excellence.

Over the past year, Immfly has worked closely with KLM as the airline prepared to introduce onboard retail for the first time. Together, the teams conducted thorough proof‑of‑concept trials, onboard KLM flights, allowing the airline to test Immfly’s innovative retail technology, refine its product offering, and optimise crew workflows.

The new retail offering launched in October 2026 across KLM’s short‑haul fleet serving European flights, including both KLM and KLM Cityhopper aircraft. The rollout covers a mixed fleet of Boeing 737, Airbus A321, and Embraer aircraft.

“Partnering with KLM in the launch of this new retail concept has been a milestone for both teams”, said Paul Bilham, Chief Commercial Officer at Immfly. “Over the past year, our focus has been on delivering Immfly’s most advanced onboard retail technology to empower KLM’s crew, optimise operations, and give passengers greater choice and flexibility. We’re proud to help bring KLM’s new chapter of onboard service to life.”

Modern retail solution

KLM sought a modern retail solution that would integrate seamlessly into its existing crew ecosystem. Through close collaboration, Immfly delivered a suite of digital tools designed for KLM’s operational needs:

• Crew iPad retail application

  Immfly deployed its onboard retail application directly onto the iPads already used by KLM’s cabin crew. Crew can now process onboard food and beverage purchases quickly and reliably — without introducing new hardware.

• Flying Blue programme integration

  Immfly integrated KLM’s Flying Blue loyalty programme into the retail flow, enabling customers to pay with miles for onboard purchases. This integration creates a more flexible and personalised retail experience for passengers.

• Onboard seat‑upgrade capability

  Earlier this year, Immfly and KLM launched a new onboard seat‑upgrade payment application. Cabin crew can now sell seat upgrades during the flight when capacity is available.

• Seamless payment solution

  Both the onboard retail and seat‑upgrade solutions leverage the same NYC1 payment terminals, allowing crew to manage retail purchases and seat upgrades through a seamless, unified workflow. KLM will also operate Immfly’s back-office, giving the airline full visibility and control over product performance, reconciliation, and operational management.

A continued partnership focused on innovation

Immfly’s collaboration with KLM reflects a shared commitment to onboard retail innovation, crew‑centric digital tools, enhanced passenger experience, and new ancillary revenue opportunities. The launch of Grand Café KLM marks a significant step in modernizing the airline’s onboard commercial strategy, and Immfly is proud to support this transformation.

“We were looking for a solution with a single payment device that would enable our crew to sell buy-on-board products and offer onboard upgrades, while working alongside KLM’s existing systems”, said Wouter Beekman, Director Cabin Products & Service Engineering at KLM. “We’re pleased to have found an innovative solution with Immfly.”

About Immfly

Immfly is a global leader in digital onboard solutions, delivering a connected retail and passenger engagement experience for airlines. By bringing passenger shopping, crew fulfilment, and airline operations together on a shared data layer, Immfly’s solutions help airlines optimise every stage of the onboard retail journey.

Founded in 2013 and headquartered in Barcelona, Spain, Immfly partners with more than 50 airlines across Europe, North America, Latin America, and Asia-Pacific. Deployed on more than 2,800 aircraft and reaching over 400 million passengers annually, its flexible, modular technology supports full-service, low-cost, and regional carriers worldwide, enabling airlines to increase ancillary revenue, improve operational efficiency, and deliver seamless digital experiences from take-off to landing.

In 2025, Immfly acquired Data Clarity, uniting onboard software expertise with advanced data intelligence to deliver aviation’s first unified, data-driven ecosystem.

For more information, visit www.immfly.com or connect on LinkedIn.

About KLM

For 106 years, KLM has been connecting people with each other and the world. Tens of millions of customers choose to fly KLM every year, for business, leisure, visiting friends or family, to study abroad, etcetera. The 160+ destinations in the KLM network connect the Netherlands with all of the world’s key economic regions and is a powerful economic engine.

At the same time, we want to fly cleaner, quieter and more efficient. Every day we take big and small steps towards achieving this ambition so that we can continue to be a great airline for our customers for the centuries to come. KLM Royal Dutch Airlines is part of the Air France–KLM Group and member of the global SkyTeam Alliance.

For more information about KLM, please visit KLM.com, KLM Newsroom, Facebook, Instagram or LinkedIn.

Media Contacts

• Immfly Media Relations: pressoffice@immfly.com

• KLM Media Relations: mediarelations@klm.com